All posts tagged web development

Whose Job is it?

I’ve been labeled as the Google Analytics guru at work so anything related to that directed towards me. It amazes me when I talk to web development teams and they don’t know much about analytics besides throwing it onto their site for tracking. That amazes me since I figured that would fall into the realms of web development (setting up and implement analytics so the client can be provided with any type of metric they’d like) but every time we ask them to implement features such as cross domain tracking (since a lot of clients run their carts off separate or third part domains), they expect us to do it.