I don’t know if it’s due to the recent articles I’ve read concerning the quality of search results on Google or if my search queries have been inaccurate but lately it’s been hard for me to find what I need. For the past week I’ve been doing research for a client for my job on installing cross domain tracking and multiple domains per Google Analytics account. The client wants to be able to track the stats for all their domains in one profile, while splitting the stats up by each domains. The client also has a shopping cart/ecommerce solution on a separate domain which means we need to setup cross domain tracking so we can record visits to multiple sites as one. If the visitor goes to the client’s site through an ad then goes to the shopping cart, it will show the ad as the referral rather than the client’s site; which is how it would be shown if cross domain tracking is not setup and the cookie isn’t passed through the link or form post.
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Since starting at my new job, I had to be trained on the spot using the marketing platform for Google, Bing and Yahoo. One thing my boss wanted all the employees that work in search marketing to have was to be certified with Google Adwords. I did some research ahead of time and noticed that the exam was revised in November 2009 and made much harder to filter out those who don’t know the platform from those who do. To be certified for Google Adwords you need to take two exams; the first is about basic fundamentals and the second in either advanced search or reporting and analysis. There were also very few posts/threads on sample questions, practice tests or anything that would help me. The little information there was, turned out to be an emphasize on the amount of detail in the questions.