All posts tagged google analytics

Whose Job is it?

by Chris on October 9, 2011 in Personal with No comments

I’ve been labeled as the Google Analytics guru at work so anything related to that directed towards me. It amazes me when I talk to web development teams and they don’t know much about analytics besides throwing it onto their site for tracking. That amazes me since I figured that would fall into the realms of web development (setting up and implement analytics so the client can be provided with any type of metric they’d like) but every time we ask them to implement features such as cross domain tracking (since a lot of clients run their carts off separate or third part domains), they expect us to do it.

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Cross Domain Tracking, Multiple Domains & You.

by Chris on January 23, 2011 in Code, Google Analytics, Javascript, Marketing with 10 Comments

I don’t know if it’s due to the recent articles I’ve read concerning the quality of search results on Google or if my search queries have been inaccurate but lately it’s been hard for me to find what I need. For the past week I’ve been doing research for a client for my job on installing cross domain tracking and multiple domains per Google Analytics account. The client wants to be able to track the stats for all their domains in one profile, while splitting the stats up by each domains. The client also has a shopping cart/ecommerce solution on a separate domain which means we need to setup cross domain tracking so we can record visits to multiple sites as one. If the visitor goes to the client’s site through an ad then goes to the shopping cart, it will show the ad as the referral rather than the client’s site; which is how it would be shown if cross domain tracking is not setup and the cookie isn’t passed through the link or form post.

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