I’ve been labeled as the Google Analytics guru at work so anything related to that directed towards me. It amazes me when I talk to web development teams and they don’t know much about analytics besides throwing it onto their site for tracking. That amazes me since I figured that would fall into the realms of web development (setting up and implement analytics so the client can be provided with any type of metric they’d like) but every time we ask them to implement features such as cross domain tracking (since a lot of clients run their carts off separate or third part domains), they expect us to do it.
All posts in Personal
- Title: Good morning Wednesday
- Uploaded By: cLin
- Upload Date: 29th September, 2010
Sun rising as I head to work. Taken with iPhone 4 using Hipstamatic.
Since starting at my new job, I had to be trained on the spot using the marketing platform for Google, Bing and Yahoo. One thing my boss wanted all the employees that work in search marketing to have was to be certified with Google Adwords. I did some research ahead of time and noticed that the exam was revised in November 2009 and made much harder to filter out those who don’t know the platform from those who do. To be certified for Google Adwords you need to take two exams; the first is about basic fundamentals and the second in either advanced search or reporting and analysis. There were also very few posts/threads on sample questions, practice tests or anything that would help me. The little information there was, turned out to be an emphasize on the amount of detail in the questions.